Privacy Policy

1. Who We Are

NAFUME Artisan Luxe ("NAFUME", "we", "our", "us") is a premium fragrance brand based in India. We sell Eau De Parfum and related products directly to customers through our website and WhatsApp order process.

This Privacy Policy explains how we collect, use, store and protect your personal information when you visit our website or place an order with us.

2. Information We Collect

When you browse our website or place an order, we may collect the following:

• Your name — provided at checkout for order processing
• Phone number (WhatsApp) — used to confirm and communicate about your order
• Email address — optional; used for order updates or marketing if you consent
• Shipping address — to deliver your order to the correct location
• Order details — products selected, quantities, pricing, payment preference
• Payment preference — COD or Prepaid; we do not collect or store card or UPI details
• Device and browser data — basic analytics (page visits, device type) if analytics tools are connected in future

We do not collect sensitive financial data such as card numbers, OTPs, or bank account details.

3. How We Use Your Information

• Order processing — to confirm, pack, and dispatch your order
• Shipping updates — to share tracking information via WhatsApp
• Customer support — to resolve queries, returns or complaints
• Fraud prevention — to detect and prevent fraudulent or fake orders
• Marketing communications — only if you have explicitly consented (opted in); you may opt out at any time
• Service improvement — to understand how customers use our website and improve the experience

4. Who We Share Your Information With

We do not sell your personal data. We may share it only with:

• Courier and logistics partners — to fulfil delivery of your order (name, phone, address)
• Payment partners — if prepaid payment is used via UPI or bank transfer (payment instruction only, no card data held by us)
• Commerce tools — if Shopify or similar platforms are enabled for checkout, they may process data per their own privacy policies
• Legal and regulatory authorities — if required by law, court order, or government authority

5. Data Storage

Currently, order and account data is stored locally in your browser (localStorage). This means your data stays on your own device unless you explicitly share it with us via WhatsApp or a contact form. We do not currently maintain a central customer database.

When a backend or Shopify integration is enabled in future, this policy will be updated to reflect the new storage and processing arrangement.

6. Your Choices and Rights

• Opt out of marketing — reply "STOP" to any WhatsApp message or email from us
• Request data correction — contact us to correct inaccurate information
• Request data deletion — contact us to request deletion of your personal data (note: we may need to retain certain data for legal or accounting purposes)
• Withdraw consent — you can withdraw marketing consent at any time

7. Cookies and Analytics

Our website may use browser storage (localStorage/sessionStorage) for cart and account features. We may connect analytics tools in future. If we do, we will update this policy with details of what is tracked and how to opt out.

8. Children's Privacy

Our website and products are not intended for children under 18. We do not knowingly collect personal data from minors. If you believe a minor has provided us their data, please contact us immediately.

9. Changes to This Policy

We may update this Privacy Policy from time to time to reflect changes in how we operate. The updated version will be posted on this page with a revised date. Please check periodically.

10. Contact Us

For any privacy-related queries, data requests, or concerns, please reach out: